A custom booth is built around your brand, not the other way round. Instead of fitting your graphics onto a modular frame someone else designed, every wall, counter and lighting detail is engineered specifically for your stand — your dimensions, your materials, your story.
What makes a booth “custom”
There’s no catalogue involved. Custom booths at Maverick start from a blank floor plan and your brand brief, and go through full booth design before anything is built: 3D concept, material selection, and a layout built around how you actually want visitors to move through the space. Materials range from timber and aluminium framing to glass, fabric, and printed acrylic — whatever the design calls for.
When a custom booth makes sense
Custom booths are usually the right call when your stand needs to say something specific about your brand that a modular system can’t — a flagship product launch, a competitive category where every neighbouring booth looks the same, or a floor plan with an awkward shape that off-the-shelf panels won’t fill cleanly. If you’re exhibiting at the same handful of shows every year and want a structure that reconfigures between events, it’s worth also looking at our sustainable booths, which are built with reuse in mind from day one.
Why Choose Maverick?
From design to show floor
Once your custom booth design is signed off, production happens in our own European workshops, and our build-up team installs it on-site to the exact approved plan — the same “zero distortion” standard we apply to every project, regardless of size. For booths above roughly 100 m², or where you need a second floor for meetings, see Double-Deck Booths and Large Exhibition Stands.
Have a concept in mind, or just a blank floor plan and a deadline? Get in touch and we’ll scope your custom booth.
